by Dana Brown
Image via Pexels
5 Steps to Becoming a Mompreneur (and Having It All)
Being a stay-at-home mom is challenging and rewarding work on its own, but you may also have an entrepreneurial spirit. If so, there are plenty of examples of moms running the house and running a successful business, too. Whether you want to create crafts to sell on Etsy or become a virtual coach who works from home, the opportunities are endless. According to the Pew Research Center, 60% of Americans say a child is better off with at least one parent at home. That said, there are plenty of people who think running your business from your house isn’t a bad idea at all. Love Certified Child Care outlines five steps to help you get started.
1. Narrow Your Focus
Popular self-help books have touted the benefits of caring about less. This may sound counter-intuitive, but focusing on the things that matter most allows you to be more fulfilled and accomplish your goals. If you’re going to start a new venture, you’ll need to figure out where you can create more time to work without feeling burnt out. Be sure to develop a plan that allows flexibility and doesn’t create too much work too quickly.
2. Brainstorm Ideas
If you feel you could go in many different directions, a brainstorming session can clarify your purpose. People often discuss “finding your why,” and there is a good reason. Having a clear mission will give you something to lean on when you face challenges. It gives you constant motivation to keep going and grow your business even when it’s hard.
In addition to finding your purpose, make sure you have a clear idea of what your product or service will look like and who exactly it serves. This will help you when putting together your roadmap.
3. Create a Business Plan, Including Using Memes
Your business plan will be that map and will also serve to show financial projections and needs to investors. A good business plan includes your mission, product description, company structure, and marketing concepts. One element of your marketing strategy is to develop ways to engage your audience and draw traffic to your website, and hopefully gain a following for repeat business. For example, you can use a meme generator to create a fun and entertaining way to leave a lasting impression. When you create memes to share on social media, they’re easy to share, meaning you’ll get increased exposure. Once you choose a template from a meme generator, you can customize it by adding your own background and changing the appearance of the text.
To be thorough, you’ll want to create a traditional business plan, although a lean startup plan can be helpful for showing people a broad overview. This is just the tip of the iceberg, though, and there are many online resources that delve into this topic further.
4. Find a Support Network
Moms who work are creating online support groups and networking opportunities around the world. Being a part of a Facebook or Meetup group will allow you to share tips and lean on others who have been through similar challenges. Don’t forget to reach out to your loved ones when you need extra support, especially in the beginning. Family and friends will often be glad to take on a little additional babysitting or whatever else you need.
5. Leave Room for Life
Creating a good work-life balance is essential to your overall well-being. Don’t be too hard on yourself if you work too much one week and not enough the next. It’s critical for women to honor their hormone and energy cycles and do what feels right to them. Make sure you leave room for fun and self-care and plenty of family time, so you don’t miss out on any important memories.
By following the tips above – including narrowing your focus, creating a business plan, using memes to stand out, and finding a good support network – you can begin your journey to becoming an entrepreneur while taking care of your family at home. Remember that you don’t have to rush or overwhelm yourself to make progress. Spending time with your family and creating time for leisure is just as important, if not more so, than your work. Be gentle with yourself, and lean on your loved ones for support.
As a boutique child care agency, Love Certified Child Care is dedicated to providing the best babysitters and nannies for you and your family. Contact us today to learn more! 303.323.9886
